Whether it is for a blog, a website, a brochure or a piece of digital marketing, content must always be king.

When setting up a business, it can be difficult to think of a name. Some find it easy if they choose the name of the business owner or their initials but if you don’t want to go down that route, where do you get your inspiration?

When you are running a business, you have to juggle so many projects at once it is often marketing that gets overlooked. You usually have loads of ideas to make your marketing stand out, you just run short on time to do them.

In March last year at the start of the COVID-19 pandemic we had strong words delivered with conviction and displayed on a lectern for the world to see. The messages were short, colour coded and gave a clear picture as to the important factors during this crisis. However, it wasn’t long before these changed, the person delivering them read them in the wrong order and it started to become confusing. It has now returned to the original message, and one that has been held for several weeks, but unfortunately the damage has already been done. The underlying principle of marketing is to know your audience and communicate with them effectively. Many organisations have had to change their working practices and adapt to the changing landscape ahead of them. The businesses that succeeded have remained true to their brand and their audience and connected with them effectively. Retailers who have placed more focus on their apps, social media and websites rather than their stores have strengthened their customer relationships and continued to deliver their key brand messages effectively. Whilst those slower to act (or those who haven’t said anything at all) have unfortunately failed and as a result our high streets will look markedly different when the new normal is implemented. Banks, consultancies and professional services who have embraced a more flexible approach to client interaction have also prospered using digital marketing to consistently communicate key information to reassure their customers. If you change the way you do things you can’t expect your customers to guess, they need to be informed and this has to be both clear and consistent. Internally, businesses may be chaotic and reactive but outwardly, it is imperative they remain true to their core brand principles and get the right message across to their clients in the right way. If you would like support with marketing communication or any other aspect of marketing, then give us a call on 07307 136278 or email hello@labelmarketing.co.uk Find out more about our services or contact us

Giving your brand an identity is paramount to shaping your marketing tactics but move away from your core brand values and you will find yourself with an uphill battle to climb.

When businesses are facing the biggest challenge they have ever faced, marketing is one function that needs to embrace the change and innovate.