LEC had successfully established itself in the north east as a leading marketing, design and communications agency and had significantly grown since its last brand re-fresh. To reflect the additional services, as well as the post COVID19 era, Label Marketing delivered a rebranding project which included the design and implementation of a website.

Simplicity was key, LEC wanted to show the brand had moved on but with a nod to the past, the target icon was kept as a focus but refreshed in style and new brand colours introduced. The lettering was stylistic and sharp to keep the attention firmly on the company name.

The new brand works equally well online and in print with other elements including versions of the logo for advertising and print ads designed to complete the brand assets.