Working closely with Rustic & Rural, Label Marketing developed and manages their marketing functions including website optimisation, SEO, social media and marketing collateral.
Facing a significant period of growth, Rustic and Rural turned to Label Marketing to develop their digital marketing strategy and respond to the changes in the market and the business.
Using the existing logo, Label Marketing developed the brand further introducing colours that reflected the ethos of the business. As a rental and sales agent for rural properties in Spain, imagery used had to be emotive and demonstrate the lifestyle available via the inspirational apartments and houses.
Label Marketing designed and implemented the website which included multiple language versions and optimised all content for SEO. Alongside this, social media content was designed, implemented and managed to maintain digital consistency and create a voice across platforms.
Other marketing content such as documentation and blog posts have been created for Rustic and Rural and there are plans to develop the website further.