SQAF Case Study | Label Marketing

SQAF

Strategic Marketing, Marketing Collateral & Organic & Paid for Social Media Management

SQAF is a game changer for the Health and Social Care sector in the UK and Label Marketing worked closely with the senior management team to develop the marketing strategy, brand guidelines, marketing collateral and social media.

Record keeping in health and social care is imperative for the safeguarding and management of services across the UK. SQAF is an interactive quality monitoring and compliance framework for both regulated and un-regulated providers of supported living services for children and vulnerable young people.

Working with the team during its final production phase, Label Marketing developed the marketing strategy for launch including video and social media content as well as an ongoing 12 month marketing plan. To begin this and to support the marketing activity, Label Marketing developed the brand identity and guidelines and produced marketing collateral for use in promotion as well as for investment opportunities.

Social media was both organic and paid for and combined to raise brand awareness and generate leads for the supported lodgings side of the business.

To support the business further, presentation templates were developed along with bid and funding applications to provide the company with essential marketing materials for the future.